40" SAMSUNG        LCD       LN40B540        SERIES 5   $899

Even though it lack the high end features and power power plant of it's big brothers this series 5 produces good picture and is ideal for everyday viewing. If your going to be watching high speed action or gaming you might notice a little motion blur.

40" SAMSUNG        LED       UN40B7000     SERIES 7    $2,399

If you like Samsungs touch of color this set might be for you. It has a stylish thin design that makes you notice it. It's medium grade when it comes to picture quality. But contrast and vivid colors rank high in this model. Image processing is middle of the road as well It lacks the 2 ms response time and 240Hz of it's bigger brothers but still performs very well and packs lots of features.

40" SHARP             LCD      LC-40E77UN      AQUOS      $1,099

Overall this HDTV offers a great combination of features and it's geared up for detailed high definition viewing! SUMMARY: 1080p, with a 120Hz refresh rate, 4ms response time, and the Spectral Contrast Engine XD producing rich dark blacks makes this a HD powerhouse very desirable! It ranks high.

40" SHARP            LED      LC-40LE700UN   AQUOS     $1,329

This LED model packs Huge bang for the buck! It's fast and offers excellent picture quality. It displays rich vivid blacks & deep color. Not to mention a Mega DCR of 2,000,000:1. Gamers and Videophiles beware, sporting a fast 4ms response time and a 120Hz refresh rate this set might send you into overdrive! All-in-all we give this bad boy an A+.

40" TOSHIBA         LCD     40XV648U   REGZA XV648  $1049

This REGZA XV648U Series is a medium range HDTV with a few high-end features! All-in-all it delivers a medium to high-end dejudder process, medium range black levels and crisp clear high definition viewing at 1080p. For the price you get a good package of features and they are delivered in high quality.

40" TOSHIBA         LCD     40RV525R           RV525       $714

This entry level series offers an affordable solution if your are looking for a 1080p HDTV and not wanting to spend a fortune. While it lacks the 120Hz refresh rate as it's bigger brothers it does offer a 10-bit video processor, decent connectivity, and should perform well for everyday TV and movie viewing. There are 3 other models in this series to choose from.

40" MITSUBISHI   LCD     LT-40151               151         $1399

This eye catching 16 speaker 1080p power house delivers as promised! Mitsubishi’s 3rd from the top Series still offers lots of bang for the buck. Unlike other manufactures medium-end Series Mitsubishi did not cut any corners when making this LCD, sticking to quality core components has allowed this 151 series to deliver breathtaking clarity, deep rich contrast and smooth judder free images!

40" NEC                  LCD     ASPV40-AVT     AccuSync    $1068

This set will do you fine if your going to be watching everyday programming and the occasional movie. So, if your wanting anything but the basics then this set will do you fine! It offers above average viewing angles, good sound quality and good connectivity including HDMI and PC input! This review applies to NEC 46” LCD and 32” LCD.

40" RCA                  LCD     L40HD33D        HD33D        $965

Overall this 40” DVD combo makes a great all-in-one solution. It’s 720p HD resolution provides a crisp clear picture and EN-V™ processing ensures rich dark contrast. It makes a great solution for limited space due to it’s space saving features. It should suite your needs unless your are going to be doing extreme gaming and/or intense blu-ray™ action movies due to a lower refresh rate.